The Heimlich works by forcing air from the lungs to push the object out. But it doesn't clear every blockage.

Positioning matters. Physical strength matters. And having somebody there to help doesn't guarantee the obstruction will come out.

When the Heimlich doesn't work, you want a second option within reach.

AirwayClear uses suction. It is designed to pull the object back out the way it came in, through a mask placed over the mouth and nose.

The loaded spring supplies the pulling stroke. You maintain the seal and press the orange trigger.

A different mechanism. A backup when established choking first aid hasn't cleared the blockage.

No batteries. A spring-powered pulling stroke.

Place the correct mask over the mouth and nose.

Seal it against the face.

Press the orange trigger.

AirwayClear supplies the pull. The person holding it keeps the mask sealed against the face.

If another attempt is needed, press the extended piston back down until it clicks to reset.

Get familiar with the loading and storage-pin steps before an emergency.

If you live alone, this is a reason to pay attention.

There may be no one beside you. No one to notice what's happening. No one to step in.

AirwayClear 2.0 is designed for self-use. Place the mask over your own mouth and nose. Keep the seal. Press the orange trigger.

The spring supplies the pulling stroke. No manual handle to yank.

Choking is fast, quiet, and can happen at home.

More than 5,000 people die from choking in the U.S. every year. Many are seniors. Some are kids. A normal meal, in a place that was supposed to be safe.

For a long time, the first answer most families thought of was the Heimlich.

When it works, it can save a life. When it doesn't, you want a second tool. A backup.

That's the gap AirwayClear was built for.

Choking doesn't care how old you are. A grape lodged in a child's throat is the same emergency as a piece of steak lodged in a 75-year-old's.

AirwayClear's standard kit comes with adult, child and practice masks.

Choose the correct mask for the person using it, following the kit's age, size and fit instructions.

One device. Different masks. Whoever's at the table.

This is the gap nobody thinks about until it's too late.

Without oxygen, brain damage can begin in as little as 4 minutes.

An ambulance may still be on the way.

For those first critical minutes, you're the person who's there. Call 911 and start choking first aid immediately.

AirwayClear isn't there to take the place of paramedics. It's a backup when established choking first aid hasn't cleared the airway.

Most people start by thinking about one. Then they think about the car. Then their mom's apartment. Then their daughter's house with the new baby.

That's just how it goes. Once you have one, you start noticing every place you don't have one.

AirwayClear is compact enough to keep close at home or bring along in a kit.

One for the kitchen. One for the car. One or two for the people you love.

AirwayClear is spring-powered. No batteries.

If you ever use it in a real emergency, share your story through our Share Your Story program. After review, we'll send you a replacement device free.

If, within 60 days of delivery, it doesn't feel right, request a return for a refund.

It's equipment you buy hoping you'll never need — but can get familiar with before you do.

You buy AirwayClear hoping you never have to use it.

Think about the meals. The grandkids' birthday parties. Eating alone.

There's a quiet anxiety that comes with watching a parent eat dinner alone in their apartment. Or watching a grandchild at the kitchen table. Families carry that worry without ever naming it out loud.

Owning one doesn't take the worry away completely. But it puts a tool between you and the worst case. And that can change how dinner feels.

Tens of thousands of families have already made that choice. You don't have to expect an emergency to prepare for one.

Sometimes, you're simply tired of carrying the weight of “what if.”